Jepara, Indonesia — Est. 1996

Built to last,
not to shout.

A family-owned workshop in Jepara, crafting bespoke outdoor furniture in solid teak for partners around the world — with quality, transparency, and trust in every shipment.

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Close-up of a sculpted solid teak curve, crafted by Baroba

Brand Story

A legacy of hands and heart

It all started with a broken-down car and a man who believed in lending a hand. Basri was a mechanic in Jepara — a town famous for its masterful wooden craftsmanship — the kind of man who helped people whenever he could. When a foreigner searching for a trustworthy partner to build a furniture-making venture watched him work, he saw something rare. “Why don’t you join me?”

Basri traded wrenches for chisels, but his heart remained the same: rooted in trust, honesty, and the belief that work is only as good as the people behind it. Since 1996, Baroba has grown from a roadside repair into a thriving community of makers — a second-generation family company where artisans grow, and where trust and care shape every piece we create.

And just like that first day, Baroba remains a company that always stops to help.

Baroba artisan hand-sanding a teak panel in the Jepara workshop

Vision

To become a globally respected wood furniture company, known not only for its craftsmanship but for the heart and humanity behind every piece.

Mission 01

To produce high-quality wooden furniture through responsible practices, while fostering a supportive and family-like environment for the people behind the craft.

Mission 02

To uphold integrity, transparency, and lasting relationships with clients, partners, and local communities.

About Us

Partners. Product. Planet.

01 Partners

Nurturing a lifelong partnership based on trust.

02 Product

Delivering quality, quantity, and punctuality to our clients, every time.

03 Planet

Being a responsible global citizen that makes a difference by helping to build and support sustainable communities.

Our Growth

1996
Founded as CV. Bason — teak, mahogany, and plywood product lines introduced.
1997
Iron and rattan product line introduced.
1998
PT. Baroba established. Teak oil product line introduced.
2002
CV. Jepara Dua established in Bali.
2004
Aluminium and synthetic rattan product lines introduced.
2006
ASTM certification for aluminium products.
2008
ISO 9001:2000 certification.
2012
Construction product line introduced.
2013
SVLK certification.
2022
Agriculture product line introduced.
2023
Commercial project for Raffles Hotel, Bahrain.

Certifications

ASTM International certification — ASTM International

ISO 9001 — AJA Registrars / UKAS Quality Management — ISO 9001

SVLK — Indonesian Legal Wood, Sucofindo, KAN — SVLK — Indonesian Legal Wood

Values

What we stand by

Transparency

We are open and honest in our communication, processes, and relationships. What we say, we do.

Reliability

We take pride in delivering what we promise, consistently and without compromise.

Understanding

We listen, respect, and care — for our clients, our team, and the people behind the craft.

Skillfulness

Every product is a reflection of our mastery, precision, and dedication to high-quality craftsmanship.

Togetherness

We grow as a collective. Our strength comes from collaboration, humility, and shared purpose.

Craftsmanship

Crafted meticulously through commitment

From the creation of technical drawings and prototype sampling to mass production, we work with our clients at every step — developing furniture that is personalized and unique to each partner.

01 Certified teak & timber

We are highly selective, sourcing teak and other timbers exclusively from certified plantations, in grades A to C to match every project and budget.

02 Kiln-dried to international standards

Unlike many workshops in Jepara, all of our wood is kiln-dried to international standards, and every joint is machine-made for long-lasting precision.

03 Responsible manufacturing

Our techniques yield more from every raw material — less waste, more efficiency — while preserving the local craftsmanship Jepara is known for.

Baroba teak bar stools installed at a hospitality venue

Lounge interior furnished with Baroba teak pieces

Products

Outdoor furniture, made to order and made to last

We specialise in bespoke outdoor furniture — crafted in a wide variety of timbers and grade qualities, and developed hand in hand with our clients, from garden classics to outdoor pieces for resorts, hotels, and villas.

“We don’t sell furniture.
We deliver trust, shaped in wood.”

The Baroba team gathered at the factory in Jepara

Our Team

Rooted in humanity

We have always believed that the heart of a company is its people. The safety and welfare of every individual are held in the highest regard at Baroba — we believe that a happy employee is the key to producing the best quality product.

We are also challenging the notion that the wood industry is a male-dominated one. Strong, intelligent, and independent women are imperative to our craft and to our future.

Founder

Abdulah Basri

Born and raised in Jepara, Basri grew up surrounded by teak wood and furniture making. After 17 years living in Europe, New Zealand, and Australia, he returned to his hometown with his wife to start his own business. Understanding both Western work ethic and Indonesian culture, he integrated modern machinery with Jepara’s traditional woodworking techniques — striking the perfect balance between quality and efficiency. His commitment to high-quality products is embodied in Baroba’s core values to this day.

Director

Ota Musashi Basri

In 2018, Basri’s son Musashi stepped in to continue the family business. After graduating from the University of New South Wales, Australia, he quickly became a valuable asset to the company, bringing a fresh perspective and new ways of thinking. Believing in the importance of innovation, he sets the company to continuously seek new ways to improve, while applying the same meticulous approach his father has set.

Clients